Thursday, February 25, 2010

Men Looking Good in Kingston

So the other night something happened. Something amazing! A men's clothing store opened in Kingston - BASE. Now men in Kingston look good - but you wonder how. They have to fight it out among the 'what-lef' of Lee's Collectibles and Xtras. And you know Alexxya is for the ladies!




But while I am happy for the men, I was most happy about the fact that I can now get I&I t-shirts outside the airport. Again, i do not work for I&I. I actually do not even know who makes them, but they are hot! I kept having to travel somewhere to get a hype t-shirt!



Big Up to Cezar (and his partner Jason) for having the courage to open up such a store in these times



The real find of the night was Jah Rock Apparel! Yes, another t-shirt company, but one like I&I, with original designs. Yes, look it up at jahrockapparel.com. It uses crazy graphics on its logo - the outline of the creator - a woman with long flowing dreadlocks - done in red, green and gold to some abstraction.

yes fashion and looking good is a sun game of the Caribbean - no one does it like us. My big question is then why aren't we taking over the world? Our designs are the best, but getting the word out there is an issue. We first need to believe that we cn do it. Then we need to marshall our energy and strategic resources to get our products to the endz of the earth.

Why not band together to make it, whatever it is, a Caribbean brand? Why not make people come to Jamaica just to come to BASE? How many men's clothing stores are there in the region?

How many of the t-shirts worn here in the Caribbean are made elsewhere? Why not wear our own T-shirts? But where are they sold? Are they easily available? Can I get our shirts anywhere?

Seeking answers! Being part of the solution - Endz of the Earth!!!

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